A snitcher reported to us on Tuesday that 22squared had lost the Publix media account after winning it back in February. They only lasted SIX MONTHS! Ouch, someone’s getting fired at 22squared (again). The creative is reportedly not affected and is still with Fig. Publix’s advertising costs totaled $318 million in 2023, $317 million in 2022 and $280 million in 2021, according to its latest annual report. The company had U.S. measured-media spending of $58 million in the first three quarters of 2024 and $96 million for full year 2023, per MediaRadar.
If anyone remembers last year 22squared parted ways with CCO Toygar Bazarkaya who only lasted a year there as well as Erica Hoholick (is that her REAL last name??? Holy moly) the agency’s first female CEO. I mean who’s even left at that agency. If i were the board, i’d be looking to sell off to a hedge fund or something because this ship is sinking.
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