VML has announced that after a competitive pitch, they have won the AOR for strategy and creative for Generali, one of the world’s largest insurance and asset management providers. This win adds to their portfolio of financial services and could represent a significant specialization in this category for them. In the press release they credit the win to utilizing the WPP network including WPP Open and local market expertise to ensure seamless global execution.
The account will be run by a central team based out of the UK and Italy. They begin work on a global campaign set to run in Q2 of 2025. Any snitchers know what other agencies were in the pitch? Let us know.
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