It’s like one of those celebrity marriages that stood the test of time and you really never thought it would end. I mean come on, Demi Moore and Ashton Kutcher were going to last forever right? Well news has come in that Porsche’s pitch run by consultancy Roth Ryan Hayes that kicked off at the beginning of year has now culminated with the US creative business being handed to adam&eveDDB ending a relationship with Chicago-based Cramer-Krasselt that began in 2007. CK, Forsman & Bodenfors and Havas Arnold were all in the pitch.
When asked for comment, Peter Krivkovich, chairman and CEO of Cramer-Krasselt was like “oh well, we lasted longer than other agencies do”. So take that for what it is. CR successfully defended the US account in 2013 and 2020. Will this mean layoffs for CR? Let us know in the comments Snitchers.
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