In what seems to be all the rage, disenfranchised senior creatives who worked at network agencies are thinking they can do better. And with indie agencies taking over most of the AdAge A List, this seems as good a time as any.
Enter stage left, Daniela Vojta, Susan Young and Sarah Beaumont—are striking out on their own, launching an independent agency called House of Rabbits. Eschewing the boys club for the girls club, they’re adamant that they aren’t going to be doing specific girl power type creative. Despite that, House of Rabbits has a launch client, Code.org, for which it created a colorful film for International Women’s Day showing girls that “computer science is everything.” The agency has also created work for the TV show “Big Brother” in Vojta’s home country of Brazil, giving one of the contestants a digital twin who took over her social channels while she was locked in the house.
The founders chose rabbits as a theme because they are “nature’s most nimble and charming problem solvers,” said Young. “They’re quick and clever and curious and collaborative. They’re highly entertaining and they’re just delightful. For us, it’s the way we aspire to work.”
Vojta and Young, chief creative officers of the new agency, have been a creative team for 15+ years. They were recently global executive creative directors at IPG’s McCann.
Beaumont, CEO of House of Rabbits, spent most of her career at Publicis Groupe’s Saatchi & Saatchi, mostly recently as CEO of Woven Collaborative, the group inside Saatchi that handles Procter & Gamble’s North American fabric care brands.
The three execs worked together at Saatchi in the early 2010s. It’s obvious that the industry needs more diverse agency founders and having an all female led agency is inspiring and we wish them the best. Also who doesn’t love rabbits. They’re cute and cuddly but will kick you in the face.
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