22 Squared Becomes Media Ditches Creative

We’ve made some reports in the past about how 22 Squared has been sinking. Ever since they laid off the much infamous Toygar, 22 has been on a slow sink. Snitches have reported more info and it appears that the new CEO Amanda Ferber was not brought in to turn 22 around but rather to transform the agency into a media agency. Seems accurate since the agency has laid off most of the creatives in the agency and is now hiring media people. They are posted as the “sister media agency” of Trade School even listed on their website.

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