In the first major win for the Publicis consolidated agency, Leo, Subway has awarded Leo NY US creative duties.
Incumbent agency was Dentsu fresh off its loss in the Spectrum pitch.
The quick-service restaurant chain, which is one of the largest in the U.S., spent an estimated $325 million on paid media last year, according to COMvergence.
Subway sold to private equity firm Roark Capital for $9.6 billion in April 2024, marking the first time the sandwich chain changed owners since it was founded by Fred DeLuca in 1965. Roark owns other QSR companies including Inspire Brands (Arby’s, Buffalo Wild Wings, and Dunkin’) and GoTo Foods (Auntie Ann’s, Carvel, and Cinnabon).
The agency change comes amid a leadership shakeup at Subway.
Global CEO John Chidsey retired at the end of 2024 after five years in the role, and EMEA president and former global CMO Carrie Walsh stepped in to lead the company globally on an interim basis. Subway is currently looking to fill its CMO post.
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