On a recent run, the consolidated Publicis agency, Leo has been awarded the global creative duties for Nespresso. The account formally held by McCann for nearly two decades also saw TBWA and Ogilvy in the pitch.
While it will no longer work with the agency on flagship creative, Nespresso will continue to work with McCann Worldgroup and IPG agencies in other ways, including with FutureBrand, UM, Weber Shandwick and MRM.
In 2006, McCann Paris debuted “What Else?”, Nespresso’s first global campaign. The campaign kicked off George Clooney’s longstanding role as their brand ambassador.
Pretty wild considering Leo has won two accounts recently yet still are doing layoffs.
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